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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Mailigen
Mailigen is an Email Marketing Software which allows you to design, send and automate your email messages. It is suitable for businesses from all sizes and industries. Mailgen comes with an integrated drag and drop builder, which simplify the email message design process, helping you to create responsive layout emails, for both desktop and mobile devices.
Benefits of using Mailigen
Hundreds of professional and customizable email templates are available for Mailigen users. Mailigen also provides an advanced marketing automation system. You can create sequences of actions based on triggered events, in order to send automatic targeted email messages tailored to your contacts’ segments at the best time. The behavior based segmentation way, allows you to splitting up your most engaged customers and the passive ones.
Why should I use Mailigen
Mailigen provides an integration with Social Media platforms (in order to measure the effective of your entire marketing strategy) and also integrate with several third party services, platforms and tools, such as Stripe, Dropbox, Google Drive, Wordpress and Ecommerce platforms (Magento, WooCommerce, BigCommerce). Mailigen also have an integrated SMS Marketing platform for worldwide text messages delivery, including segmentation, text-messages scheduling, a report system (Google Analytics integration is available) and a SMS automation tool based on the subscribers’ behaviour, with an automated follow-up feature.
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