Streamline your data management process with the Oracle Eloqua + MailUp integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

MailUp is a contact’s management platforms that allows you to create and send newsletter, email e SMS to your leads and clients. Expand your reach. MailUp it’s not just an email marketing solution, yet it really helps you take the most out of your marketing campaigns. In fact, MailUp is a multichannel marketing platform, which enables you to follow up your contacts using Email, SMS and social media.

MailUp boosts the engagement with your leads,: thanks to the BEE editor, your campaigns are fully responsive and adapt to every device. Marketing automation Marketing automation is one of the most important tools that you can use, in order to address your audience with the most relevant content and increase conversions.

MailUp enables you to build automated workflows. Based on how they behave, Mailup creates segments of your list and customizes the journey for each client. Advanced stats MailUp allows you to track your results and increase your performances. Discover the most engaging campaigns and analyze clicks and opens. Run A/B tests in order to find out what works for your business, and what doesn’t - without guessing.