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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Narrative
Narrative is an automated software-driven marketplace where buyers and sellers can transact on data.
Benefits of using Narrative
Narrative’s product is designed to help make it simple to acquire the specific data they need to help expand their customer base and grow their businesses. Narrative's efficient and intuitive platform creates opportunities for both buyers and sellers to acquire or monetize data the way they see fit.
Why should I use Narrative
Buyers can directly access data from all sellers via the Narrative platform, or source their own relationships using Narrative's software as infrastructure. Narrative’s tools help package and transport data in a way that this is useful and actionable.
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leads with Oracle Eloqua
leads with Oracle Eloqua
The goal of Amzul Foods was to create awareness around urban population in India. Using LeadsBridge and Facebook, Amzul has achieved 67% decrease in cost per lead, and 48% increase in ROI