Streamline your data management process with the Oracle Eloqua + Otrams integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Online Travel Reservation and Management System (OTRAMS) is a cloud-based hotel management solution that is suitable for travel businesses of all sizes.

OTRAMS helps users manage bookings and operations from a single console that can be accessed from any platform, including Android and iOS mobile devices. It can manage aspects of travel including hotel, flight, car rental and even Meetings, Incentives, Conferencing and Exhibitions (MICE) requests.

Beyond basic booking, OTRAMS also allows for the customization of travel agent settings and the management of offline services. Reports can be generated on a client-by-client basis, and users can enable features such as social media integration and map views with extended filters. OTRAMS can be purchased outright per organization, and its users can view comprehensive online training in order to become familiar with the system.