Streamline your data management process with the Oracle Eloqua + PostUp integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

PostUp is a digital engagement platform designed for businesses and publishers who want to grow their audience and take the most out of their marketing efforts.

PostUp enables you to create a multichannel marketing strategy that allows you to reach your audience through email, mobile, web and social media. Thanks to PostUp’s flexible interface, building a marketing strategy is easier than ever.

Via API, you can integrate PostUp with the majority of the tools that marketers use every day for their businesses.