Streamline your data management process with the Oracle Eloqua + Salesboom integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Salesboom CRM is a customer relationship management platform based in the cloud that gives businesses tools and capabilities to enhance their customer relationships and drive sales upwards. While designed primarily to cater to the CRM needs of small and medium sized companies, Salesboom CRM has also proven to be a perfect fit for large corporations.

With a very low total cost and minimal risk with no large upfront expenses, Salesboom CRM has become a popular name in the CRM industry with its powerful business collaboration tools and advanced customer service functionality.

With a user-friendly interface, users don’t have to worry about a steep learning curve to get acquainted with the software. It is packed with many features, including sales force automation, business intelligence and analytics, CRM workflow automation, marketing automation, Google Apps integration and more. Since Salesboom CRM is cloud-based, there is no need to download software or purchase extra hardware.