Streamline your data management process with the Oracle Eloqua + Vonage integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Vonage is an innovative platform that creates an omnichannel communication center to establish effective connections with leads and clients for better results.

Vonage integration platform enables a team to completely transform the customer experience. The service gives access to a comprehensive set of communication channels to connect with clients faster and more effectively.

With the Vonage integration platform, a business can also manage all conversations and receive unlimited reports to track the effectiveness, audit multiple accounts for further reporting, as well as to use subaccounts. That will make configuration, reporting, and billing process for different projects more simple.