Generate more leads with the Pardot + ADF/XML (automotive) integration

Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.

With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.

Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.

Autolead Data Format is a XML-based standard data format used in the car dealership market to import leads in real time. In fact, this method of was specifically developed for automotive customer leads, which allows car dealers and agencies to acquire new contacts through different sources - included internet.

Today, the majority of CRMs platforms and softwares which serve the automotive industry support ADF, for example: DealerSocket, VinSolution, FordDirect, EleadCRM and much more…

Through LeadsBridge it’s possible to integrate ADF/XML standard by using a simple ADF.xml file. Thanks to this feature, you can integrate practically every Car Dealership's CRM.