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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is arpReach
ArpReach is an autoresponder and mailing list solution designed for business growth. Unlike other systems, ArpReach allows users to create and run follow-up autoresponders for one or more websites. Unlimited number of follow-up messages. Unlike other email marketing softwares, with ArpReach all your autoresponders can have an unlimited number of follow-up messages.
Benefits of using arpReach
When you expand your business and improve your marketing activities, you won’t receive any additional charge for adding extra autoresponders. Unlimited broadcasts ArpReach allows you to send unlimited newsletters, ezines and time-limited offers via broadcast, which don’t interfere with scheduled follow-ups. Moreover, you can use advanced segmentation methods to target your audience for sending highly performing broadcasts based on unlimited fields (including custom fields).
Why should I use arpReach
Tracking results With ArpReach you can easily track open rates and click through rates of your email marketing campaigns. By doing so, it is possible to create lists’ segments and assign tags to your leads, in order to personalize your customer’s journey and increase ROI. Split testing ArpReach has its own split testing tools: you can create multiple emails and find out which one performs better.
The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%