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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is arpReach
ArpReach is an autoresponder and mailing list solution designed for business growth. Unlike other systems, ArpReach allows users to create and run follow-up autoresponders for one or more websites. Unlimited number of follow-up messages. Unlike other email marketing softwares, with ArpReach all your autoresponders can have an unlimited number of follow-up messages.
Benefits of using arpReach
When you expand your business and improve your marketing activities, you won’t receive any additional charge for adding extra autoresponders. Unlimited broadcasts ArpReach allows you to send unlimited newsletters, ezines and time-limited offers via broadcast, which don’t interfere with scheduled follow-ups. Moreover, you can use advanced segmentation methods to target your audience for sending highly performing broadcasts based on unlimited fields (including custom fields).
Why should I use arpReach
Tracking results With ArpReach you can easily track open rates and click through rates of your email marketing campaigns. By doing so, it is possible to create lists’ segments and assign tags to your leads, in order to personalize your customer’s journey and increase ROI. Split testing ArpReach has its own split testing tools: you can create multiple emails and find out which one performs better.