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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Campaign Monitor
Campaign Monitor is an easy-to-use email marketing and automation software designed for managing business contacts.
Benefits of using Campaign Monitor
Campaign Monitor allows businesses to create automated customer journeys to increase results. With Campaign Monitor it is possible to create beautifully designed emails with a simple drag-and-drop system, the automations allow businesses to achieve more results by creating personalized journeys for each buyer persona. Lead Generation Campaign Monitor is also a lead generation platform. The software allows you to create high converting sign-up form to expand your audience and maximize your website traffic.
Why should I use Campaign Monitor
Grow With Campaign Monitor, you can analyze your campaigns, open rates, click-through rate, thanks to the built-in tracking tools, optimizing your email marketing and growing your business without guessing. You can Integrate Campaign Monitor with hundreds of business apps, such as Wordpress, Google Analytics, Shopify, Sales Force, Magneto and much more.