Streamline your data management process with the Pardot + Ford Direct integration

Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.

With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.

Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.

Ford Direct CRM is an intelligent and intuitive CRM for dealerships, that enables you to easily manage back end and front-end activities of your business. Connect with your audience Ford Direct CRM helps you connect with your customers and prospects, by creating email marketing campaigns or sending them text messages to encourage their response and increase conversions.

anage your sales process Ford Direct CRM allows you to manage your entire sales process, defining tasks, pipelines and activities that better fit your clients’ needs. Manage your leads from multiple sources Ford Direct allows you to manage leads from different sources by using a single platform, helping you clarify all your marketing activities. By handling your sales process, you’ll be finally able to focus on what really matters for your business: sell cars.

Ford Motor Company integration Ford Direct is directly integrated with Ford Motor Company and other FordDirect marketing services.