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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is MadMimi
Mad Mimi is a tool designed to make email marketing simple. Mad Mimi, in fact, is a an email marketing tool that allows you to manage your mailing lists, by sending HTML email newsletters, and grow your subscribers.
Benefits of using MadMimi
With Mad Mimi you can: Grow your list Mad Mimi helps you grow your list, by installing forms of your website or manually upload a CSV file with your contacts’ base. Create newsletters Create your own beautifully designed, mobile-friendly newsletters through a super-clean interface. Nurture your leads Nowadays it’s really important to create a relationship with your potential clients.
Why should I use MadMimi
With Mad Mimi, you can do it effortlessly. Nurture your leads and keep your lists clean. Mad Mimi automatically remove duplicated emails, suppresses bounces and unsubscribes. Create reports Reports allow you to understand if you’re doing well. Mad Mimi tracks your subscribers’ clicks and opens, and gives you all the data you need to take the most out of your email marketing.