Streamline your data management process with the Oracle Eloqua + MadMimi integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Mad Mimi is a tool designed to make email marketing simple. Mad Mimi, in fact, is a an email marketing tool that allows you to manage your mailing lists, by sending HTML email newsletters, and grow your subscribers.

With Mad Mimi you can: Grow your list Mad Mimi helps you grow your list, by installing forms of your website or manually upload a CSV file with your contacts’ base. Create newsletters Create your own beautifully designed, mobile-friendly newsletters through a super-clean interface. Nurture your leads Nowadays it’s really important to create a relationship with your potential clients.

With Mad Mimi, you can do it effortlessly. Nurture your leads and keep your lists clean. Mad Mimi automatically remove duplicated emails, suppresses bounces and unsubscribes. Create reports Reports allow you to understand if you’re doing well. Mad Mimi tracks your subscribers’ clicks and opens, and gives you all the data you need to take the most out of your email marketing.