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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Nimble
Nimble CRM is a platform for managing customers relationships, strongly focused on Social Media, designed for small and midsize businesses. Populate the contact profiles including all the necessary information may be a lenghty process with a lot of data entry work. Also keeping track of the contacts activities is not easy without a solution that helps you put everything in the right place.
Benefits of using Nimble
Nimble CRM provides a tool which automatically populate the contact profiles and interaction histories such as email conversations, social media profiles, social media activities and a social listening feature to keep contact profiles updated. In addition, Nimble CRM provides a sales management solution with a suite of tools for managing sales cycle, forecasting, analytics, deals, tasks and communications. Thanks to the Group Messaging feature, you can also manage your Email Marketing activities, send email messages to group of contacts, get tracking and analytics information such as message opens and clicks, to easily identify the hottest prospect.
Why should I use Nimble
Nimble CRM also provides a native integration with Google Apps/Office 365 that unify email, calendar and social history, and 100+ Integration Partners, including MailChimp, Hootsuite, Evernote, Salesforce and ActiveCampaign. For a better customer relationships management, Nimble CRM provides desktop notifications, browser extensions (Google Chrome, Safari, Mozilla Firefox) and a mobile app available for iOS and Android devices.
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