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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is RealMagnet acquired by Higher Logic
RealMagnet is an intelligent marketing automation tool designed to help marketers and business owners manage their contacts’ base and measure the effectiveness of their campaigns. Thanks to RealMagnet, you can bring your marketing to the next level and reach your audience on multiple channels, such as email, social media, your blog or website, and much more.
Benefits of using RealMagnet acquired by Higher Logic
With RealMagnet you’ll be to engage your audience and address them with the most relevant content throughout the entire customer lifecycle. When you run your campaigns, you can access in real-time to actionable insights that show you exactly what can be improve in your marketing, in order to increase your ROI.
Why should I use RealMagnet acquired by Higher Logic
RealMagnet made marketing automation simple. You can create your own campaigns starting from scratch, using an intuitive workflow builder, but if you want to save time you just need to use RealMagnets’ workflow templates and run high converting campaigns in minutes.
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