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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Rezora
Rezora is enterprise-level software for marketing executs and managers who oversee comprehensive branding efforts for large, multi-office brokerages. There's a lot of power here, and career marketing professionals will recognize that Rezora was programmed to make them better at their jobs. Rezora’s interface presents campaign-specific reports, such as number of opens and clicks, among other common email marketing figures. Agents can sort metrics by previous campaigns and find out which contacts are most often engaged. Rezora works with CRMs (customer relationship manager) to embed contacts, but it is not trying match wits with CRMs. Its only intention is to be marketing software; and it excels in that intention.
Benefits of using Rezora
Rezora is very pro-agent, granting individual agents tight control of their contact lists, which are also unavailable to other agents.This feature allows agents to control what larger company campaigns their contacts are subject to. With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers.
Why should I use Rezora
Rezora allows you to capitalize on the growing number of online adults using social media networking. With the most of online adults communicating through social media sites, the online table is set for your brand and messaging consumption. Rezora makes accessing these social networks simple. Digital templates created for email or print can be easily shared or published to social media channels such as facebook, twitter, pinterest, your website and blog.
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