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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Rezora
Rezora is enterprise-level software for marketing executs and managers who oversee comprehensive branding efforts for large, multi-office brokerages. There's a lot of power here, and career marketing professionals will recognize that Rezora was programmed to make them better at their jobs. Rezora’s interface presents campaign-specific reports, such as number of opens and clicks, among other common email marketing figures. Agents can sort metrics by previous campaigns and find out which contacts are most often engaged. Rezora works with CRMs (customer relationship manager) to embed contacts, but it is not trying match wits with CRMs. Its only intention is to be marketing software; and it excels in that intention.
Benefits of using Rezora
Rezora is very pro-agent, granting individual agents tight control of their contact lists, which are also unavailable to other agents.This feature allows agents to control what larger company campaigns their contacts are subject to. With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers.
Why should I use Rezora
Rezora allows you to capitalize on the growing number of online adults using social media networking. With the most of online adults communicating through social media sites, the online table is set for your brand and messaging consumption. Rezora makes accessing these social networks simple. Digital templates created for email or print can be easily shared or published to social media channels such as facebook, twitter, pinterest, your website and blog.
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