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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Robly
Robly is a Marketing Automation software strongly focused on Email Marketing and tailored for small businesses and nonprofits. Get an high percentage of email messages opened is one of the main challenges for digital marketers. Robly provides a suite of smart tools that can help you to improve your campaign performances getting brilliant results.
Benefits of using Robly
With the “OpenGen” technology, Robly’s creators promise a 50% more of opened messages. OpenGen in fact, will re-send the campaign some days later, with a different subject line, only to subscribers who didn’t open the previous one. Robly doesn’t send all the email messages at once. Through its “Robly A.I.” feature, Robly sends single email messages to each subscribers, at the time when the recipient usually checks the inbox. Mobile-responsive templates, that give the best experience to your subscribers on any device, and a robust A/B testing system, are another couple of features that can be extremely helpful to get more opens.
Why should I use Robly
Last but not least, Robly’s “Exit-Intent Pop-Up” is a great sign-up widget that you can embed on your website or landing page. Through this technology you can offer an incentive to those visitors who are leaving your website, in order to turn them in subscribers. Robly promises that, through this tool, you can grow your list 5x faster.
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