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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Robly
Robly is a Marketing Automation software strongly focused on Email Marketing and tailored for small businesses and nonprofits. Get an high percentage of email messages opened is one of the main challenges for digital marketers. Robly provides a suite of smart tools that can help you to improve your campaign performances getting brilliant results.
Benefits of using Robly
With the “OpenGen” technology, Robly’s creators promise a 50% more of opened messages. OpenGen in fact, will re-send the campaign some days later, with a different subject line, only to subscribers who didn’t open the previous one. Robly doesn’t send all the email messages at once. Through its “Robly A.I.” feature, Robly sends single email messages to each subscribers, at the time when the recipient usually checks the inbox. Mobile-responsive templates, that give the best experience to your subscribers on any device, and a robust A/B testing system, are another couple of features that can be extremely helpful to get more opens.
Why should I use Robly
Last but not least, Robly’s “Exit-Intent Pop-Up” is a great sign-up widget that you can embed on your website or landing page. Through this technology you can offer an incentive to those visitors who are leaving your website, in order to turn them in subscribers. Robly promises that, through this tool, you can grow your list 5x faster.
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