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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Salesmate
Salesmate is a CRM software that assists companies in converting leads into customers. The platform is simple and easy to use and can be customized by each team salesperson.
Benefits of using Salesmate
With Salesmate, sales teams can effectively manage their pipeline and save time in all aspects of their work processes. The assistance of the platform allows them to acquire leads with less effort. In addition, Salesmate automates parts of the workflow so that the sales team takes more time to engage potential customers than to manage data.
Why should I use Salesmate
Finally, Salesmate ensures that companies do not lose track of their qualified leads. The software informs the sales team that a potential customer has not been followed, this procedure is used to make sure that all leads are constantly involved. In addition, it allows companies to maintain valuable contacts and maintain communications with them.
More Angles created a simple giveaway campaign run to both cold traffic. Using LeadsBridge and the Lookalike Audience, More Angles was able to generate 1,462 new leads with a cost per lead of about £0.29/lead