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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Salesmate
Salesmate is a CRM software that assists companies in converting leads into customers. The platform is simple and easy to use and can be customized by each team salesperson.
Benefits of using Salesmate
With Salesmate, sales teams can effectively manage their pipeline and save time in all aspects of their work processes. The assistance of the platform allows them to acquire leads with less effort. In addition, Salesmate automates parts of the workflow so that the sales team takes more time to engage potential customers than to manage data.
Why should I use Salesmate
Finally, Salesmate ensures that companies do not lose track of their qualified leads. The software informs the sales team that a potential customer has not been followed, this procedure is used to make sure that all leads are constantly involved. In addition, it allows companies to maintain valuable contacts and maintain communications with them.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%