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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is SendLane
Sendlane is an email marketing automation designed for small business and enterprises that want to grow their business by creating email marketing campaigns that work. Sendlane, in fact, enables you to customize the users experience, by addressing your audience with the most relevant and engaging content. By doing so, you’ll be able to increase conversions by making the right offers to the people within your lists.
Benefits of using SendLane
With Sendlane you can easy set up and send newsletters and email sequences that convert. In fact, thanks to behavioral data, you can automate your entire marketing without effort and maximize your marketing performances. By tracking opens, clicks and conversions, you can improve your results with data in hand.
Why should I use SendLane
Sendlane helps you increase your mailing list. You can create beautifully designed, professional landing pages within minutes, using templates that you can modify with a simple drag and drop system. Sendlane is a complete email marketing suite, that allows you to manage your email marketing and take the most out of your campaigns.