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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is SendLane
Sendlane is an email marketing automation designed for small business and enterprises that want to grow their business by creating email marketing campaigns that work. Sendlane, in fact, enables you to customize the users experience, by addressing your audience with the most relevant and engaging content. By doing so, you’ll be able to increase conversions by making the right offers to the people within your lists.
Benefits of using SendLane
With Sendlane you can easy set up and send newsletters and email sequences that convert. In fact, thanks to behavioral data, you can automate your entire marketing without effort and maximize your marketing performances. By tracking opens, clicks and conversions, you can improve your results with data in hand.
Why should I use SendLane
Sendlane helps you increase your mailing list. You can create beautifully designed, professional landing pages within minutes, using templates that you can modify with a simple drag and drop system. Sendlane is a complete email marketing suite, that allows you to manage your email marketing and take the most out of your campaigns.
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