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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is SendPulse
SendPulse is a marketing tool that enables you to maximize your marketing efforts through bulk emails, sms and web push. SendPulse allows you to increase your subscribers by creating unique opt-in forms on your website. SendPulse helps you save time, by creating series of emails that will be automatically sent to your leads and clients when they subscribe to a specific list.
Benefits of using SendPulse
Thank, thanks to automation rules and Artificial Intelligence, you can create highly personalized campaigns, which allows you to increase conversions and sales by addressing your audience with the most relevant and personal message for them. In fact, with SendPulse you can easily create and send emails to your contacts’ base, using an intuitive and simple drag and drop tool. Moreover, thanks to SMTP server, you can send transactional email messages to your contacts and send updates to your users using web pushes that grab their attention.
Why should I use SendPulse
SendPulse also allows you to reach your audience with SMS campaigns. Thanks to this very flexible feature, you can increase your conversion rates by sending instant discount, special offers or purchase confirmations.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%