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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Sendy
Sendy is a self-hosted email marketing platform that allows you to send newsletter campaigns via Amazon Simple Email Service (SES). Amazon Simple Email Service (SES) is the cheap email platform based on Amazon’s infrastructure that allows you to send and receive emails without effort. In comparison to other similar solutions, using Sendy for your newsletters is cheap and convenient.
Benefits of using Sendy
With Sendy you don’t pay a monthly fee, but you are charged based on how many emails you send. Moreover, Sendy lets you easily manage your lists and subscribers, track your results, in order to understand clicks, opens, bounces, etc., which enables you to scale your marketing results.
Why should I use Sendy
Moreover with Sendy you can save time thanks to autoresponders and create drip campaigns, in order to follow up your subscribers and improve their engagement with your brand.
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%