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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Sendy
Sendy is a self-hosted email marketing platform that allows you to send newsletter campaigns via Amazon Simple Email Service (SES). Amazon Simple Email Service (SES) is the cheap email platform based on Amazon’s infrastructure that allows you to send and receive emails without effort. In comparison to other similar solutions, using Sendy for your newsletters is cheap and convenient.
Benefits of using Sendy
With Sendy you don’t pay a monthly fee, but you are charged based on how many emails you send. Moreover, Sendy lets you easily manage your lists and subscribers, track your results, in order to understand clicks, opens, bounces, etc., which enables you to scale your marketing results.
Why should I use Sendy
Moreover with Sendy you can save time thanks to autoresponders and create drip campaigns, in order to follow up your subscribers and improve their engagement with your brand.
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