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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Total Send
Total Send is an affordable, powerful email marketing and newsletter platform, that allows you to create high quality email marketing campaigns to improve your business. Nowadays, businesses of any size need to build a strong relationship with their contacts’ base. Total Send enables you to increase your leads and create subscription forms connected to your lists. Moreover, you can send beautifully designed email newsletters thanks to ready-made templates that you can customize for your brand. With Total Send you take total dispatch control, by scheduling your emails later, creating draft or send on a trigger.
Benefits of using Total Send
Total Send gives you the tools you need to improve your marketing and achieve your goals, thanks to its full-tracking and reporting suite. You can track open rates, clicks, referrals and bounce-rates, in order to understand what works and what doesn’t. At the same time, TotalSend lets your lists clean, by managing bounces and automatically removing problematic emails and unsubscribes.
Why should I use Total Send
Total Send allows you to reach more potential customers and engage your audience through other marketing channels. You can easily share your campaigns on Social Networks, create SMS campaigns in 3 steps and send transactional emails to your contacts’ base, if needed.