Streamline your data management process with the Oracle Eloqua + Total Send integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Total Send is an affordable, powerful email marketing and newsletter platform, that allows you to create high quality email marketing campaigns to improve your business. Nowadays, businesses of any size need to build a strong relationship with their contacts’ base. Total Send enables you to increase your leads and create subscription forms connected to your lists. Moreover, you can send beautifully designed email newsletters thanks to ready-made templates that you can customize for your brand. With Total Send you take total dispatch control, by scheduling your emails later, creating draft or send on a trigger.

Total Send gives you the tools you need to improve your marketing and achieve your goals, thanks to its full-tracking and reporting suite. You can track open rates, clicks, referrals and bounce-rates, in order to understand what works and what doesn’t. At the same time, TotalSend lets your lists clean, by managing bounces and automatically removing problematic emails and unsubscribes.

Total Send allows you to reach more potential customers and engage your audience through other marketing channels. You can easily share your campaigns on Social Networks, create SMS campaigns in 3 steps and send transactional emails to your contacts’ base, if needed.