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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is VerticalResponse
Vertical Response is an email marketing tool that allows you to easily connect with your contacts’ base through emails and social networks, in order to improve your business and increase conversions. Vertical Response, in fact, enables businesses of any size to create emails and social posts that engage your audience and track your results. Thanks to its easy-to-use editor, you can send beautifully designed emails and social posts without effort that engage people.
Benefits of using VerticalResponse
With Vertical Response you can increase your leads and subscribers, using the landing page creation tool. Once the leads subscribe to your list, you can set up automated follow up emails, in order to reach them immediately when they opt-in. Then, you can nurture them in order to increase their engagement and - consequently - improve conversion rates.
Why should I use VerticalResponse
Vertical Response allows you to create autoresponders and email series, so you can focus on what really matters on your business. Moreover, the A/B testing tool enables you to find out the elements that boost your emails’ click and open rates.
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