Streamline your data management process with the PhoneWagon + IBM Marketing Cloud integration

PhoneWagon is an easy to use call tracking software that helps businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns.

PhoneWagon helps companies run multiple campaigns on different marketing channels and track the number of phone calls and corresponding lead conversion reports through those campaigns. The solution also allows companies to send automated text messages to their customers after each conversation or call interruption, ensuring that potential contacts are not lost.

PhoneWagon also offers call recording features that allow campaign managers to monitor conversation quality between agents and customers. Campaign managers can review all phone calls and evaluate overall campaign progress.

Lead management and mobile engagement solutions are two of the main features offered by IBM Marketing Cloud, along with the functionality of email marketing and marketing automation.

IBM Marketing Cloud provides cross-channel experiences for e-mail, mobile and web, uses customer data frequently and keeps its customers updated with analytical insights. These customer data are used to forge strong ties with customers who ultimately translate into increased ROI. In addition, it offers acquisition of leads, lead scoring, email marketing, nutritional marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs such as Microsoft Dynamic CRM and Marketing Solutions. These integrations are used to increase functionality and achieve better results. These add-ups in the original software help customers make strategic decisions and make the software a success.