Generate more leads with the Picatic + IBM Marketing Cloud integration

Picatic is a simple and elegant event registration software that allows you to sell tickets online. The software allows you to promote your events on the Internet, using your own website and the social networks.

With Picatic in fact, you can create beautifully designed landing pages for your events that integrates with the payment system within minutes. The event pages are already optimized for mobile traffic. Simply use the pre-made templates and populate your pages with the right headline, your logo and colors, description and much more. Moreover, with Picatic you can easily create custom discount codes in order to offer promotional pricing. If you want, you can give access to your tickets only to people who have the access codes.

Picatic helps you manage your events and track your results. In-built analysis tools allow you to understand how an event is performing and take quick data-driven decisions to improve your marketing. Picatic can be integrated with the most used marketing tools available on the market, like MailChimp, Stripe and Wordpress, just to name a few. You can send reminders to your attendees and scan their tickets with a simple smartphone using a camera-based barcode scanner.

Lead management and mobile engagement solutions are two of the main features offered by IBM Marketing Cloud, along with the functionality of email marketing and marketing automation.

IBM Marketing Cloud provides cross-channel experiences for e-mail, mobile and web, uses customer data frequently and keeps its customers updated with analytical insights. These customer data are used to forge strong ties with customers who ultimately translate into increased ROI. In addition, it offers acquisition of leads, lead scoring, email marketing, nutritional marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs such as Microsoft Dynamic CRM and Marketing Solutions. These integrations are used to increase functionality and achieve better results. These add-ups in the original software help customers make strategic decisions and make the software a success.