Streamline your data management process with the PhoneWagon + Oracle Responsys integration

PhoneWagon is an easy to use call tracking software that helps businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns.

PhoneWagon helps companies run multiple campaigns on different marketing channels and track the number of phone calls and corresponding lead conversion reports through those campaigns. The solution also allows companies to send automated text messages to their customers after each conversation or call interruption, ensuring that potential contacts are not lost.

PhoneWagon also offers call recording features that allow campaign managers to monitor conversation quality between agents and customers. Campaign managers can review all phone calls and evaluate overall campaign progress.

Oracle Responsys is a marketing platform designed to create a personalized customer experience through different channels.Nowadays, in order to increase your marketing results, you need to make your marketing message relevant to the people you address. Moreover, you can’t use only one marketing channel for delivering your offers. People browse the web through Facebook, Twitter, Youtube.

That’s why Responsys is different than other CRM. First of all, with Responsive you can create cross-channel customer experiences, by reaching them through different platforms.

Responsys allows you to get the data you need to create precisely targeted audiences and deliver the right advertising and content to different buyer personas. By doing so, you’ll be able to improve the engagement with your audience and, consequently, increase conversions and sales, by sending the right offer to the right people. With Responsive you can scale your business, by getting the insights you need in order to understand which strategy works better for you, and achieve your goals.