Streamline your data management process with the Placester + Microsoft Audience Ads integration

Placester is a simple, all-in-one digital marketing platform for real estate professionals that gives you everything you need to promote your brand, manage relationships, and grow your real estate business online, all in one convenient platform that’s simple to use.

Placester’s mission is to help real estate professionals work smart in a digital world. Its solutions enable individuals and teams to identify and benefit from more opportunities, all while providing an outstanding experience for real estate consumers.

The Placester platform is specifically designed for real estate agents, brokers, and brands that want to grow their businesses online and via mobile through seamless MLS integration, natural language search, and eye­-catching visuals. In addition, Placester offers a wide range of apps and add­-ons for high­-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks.

Microsoft Audience Ads is a type of remarketing list that is generated by using first-party data to create more productive user segments.

Thanks to Microsoft Audience Ads users will be able to improve the performance of the campaign by reaching the right audience at the right time with the personalized audience.

When the data management platform (DMP) connects to the Microsoft Audience Ads, it is possible to import the personalized audiences that the user has already created into Microsoft Advertising for search remarketing. The custom audience works like remarketing and can be associated with ad groups as a target and offer, offer only, or as an exclusion.