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What is Platform.ly
Platform.ly is a tool powerful and easy to use, useful for business management and marketing automation, designed for entrepreneurs focused on growing their business.
Benefits of using Platform.ly
Platform.ly makes it easy to assign marketing by accurately monitoring interactions between different campaigns and channels throughout the entire marketing funnel.
Why should I use Platform.ly
Moreover, Platform.ly helps you to understand unequivocally which marketing activities drive sales the most, which are your most loyal customers and which determine the growth of your company.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
The goal of Western Autogroup was to generate sales leads for 2017. Using LeadsBridge and Facebook Lead Ads, Western Autogroup was able to decrease the cost per lead up to -52%