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What is PostgreSQL
PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.
Benefits of using PostgreSQL
An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.
Why should I use PostgreSQL
PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes
What is AdRoll
AdRoll is a digital marketing technology platform specializing in retargeting that aims to convert window buyers into buyers of your product or service on your site.
Benefits of using AdRoll
Being the most widespread retargeting solution, AdRoll uses various platforms such as web, mobile and even social media using advanced tools to achieve results.
Why should I use AdRoll
The goal of AdRoll is to help marketers to collect, analyze and act on customer data to offer effective marketing campaigns. AdRoll is suitable for both small and large businesses as it helps them convert customer data into high-performance marketing.
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