Streamline your data management process with the PostgreSQL + Bluecore integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

Bluecore is a cross-channel retail-marketing platform specialized in email marketing. Bluecore is reinventing the way retailers communicate with buyers.

Bluecore's exclusive ability to match customer data with product updates in real time allows brands to create intelligent campaigns that cover all programs and email channels.

As an additional feature, by linking data information, the Bluecore AI-based decision engine determines the timing and content of the next best campaign to complement individual buyers, determining relevance to buyers and increasing revenue for brands.