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What is PostgreSQL
PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.
Benefits of using PostgreSQL
An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.
Why should I use PostgreSQL
PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes
What is dotmailer
Dotmailer is an EASY email marketing platform for online marketer and merchants.
Benefits of using dotmailer
The platform allows you to create fully responsive and beautiful email marketing campaigns effortlessly, thanks to its easy-to-use editor that lets you design your emails with a simple drag-and-drop system. Dotmailer enables you to easily split test your email marketing campaigns. By doing so, you’ll be able to discover which emails work best and increase your marketing results. Nurture your leads with follow up messages and define your buyer persona, based on what they do. Create a unique customer journey for your prospects, in order to increase their lifetime value.
Why should I use dotmailer
With dotmailer you can automate your email marketing campaigns and address your audience with the right marketing message. In fact, the marketing automation tool gives you an instant overview of your email campaigns, which can vary based on customer behavior, date, event, lead score or segmentation rule. With dotmailer you can extend your email marketing campaigns’ reach with SMS and other apps.
More Angles created a simple giveaway campaign run to both cold traffic. Using LeadsBridge and the Lookalike Audience, More Angles was able to generate 1,462 new leads with a cost per lead of about £0.29/lead