Facebook Lead Ads are a type of ads specifically designed to collect leads. Facebook Lead Ads are so much more than just a form because this kind of advertisement can help you drive objectives from the top of the funnel, such as Brand Awareness and Reach, to customer acquisition.

A significant benefit that characterizes Facebook Lead Ads is the simplicity of the lead generation process, compared to traditional ads that direct to the landing pages of the website. When users click on a Facebook Lead Ads, immediately display a registration form to insert their data, without leaving the social network, moreover, all registration forms are pre-filled automatically.

The innovative aspect of the pre-filled forms and the simplicity of the announcements are two important Facebook Lead Ads' features. Also, keep in mind that Facebook Lead Ads are optimized for mobile browsing and allow advertisers to collect leads from smartphones and tablets easily. Moreover, user data is automatically added by Facebook, which takes them from their profiles.

Dotmailer is an EASY email marketing platform for online marketer and merchants.

The platform allows you to create fully responsive and beautiful email marketing campaigns effortlessly, thanks to its easy-to-use editor that lets you design your emails with a simple drag-and-drop system. Dotmailer enables you to easily split test your email marketing campaigns. By doing so, you’ll be able to discover which emails work best and increase your marketing results. Nurture your leads with follow up messages and define your buyer persona, based on what they do. Create a unique customer journey for your prospects, in order to increase their lifetime value.

With dotmailer you can automate your email marketing campaigns and address your audience with the right marketing message. In fact, the marketing automation tool gives you an instant overview of your email campaigns, which can vary based on customer behavior, date, event, lead score or segmentation rule. With dotmailer you can extend your email marketing campaigns’ reach with SMS and other apps.

What you can do with Facebook Lead Ads and dotmailer

Create new dotmailer contacts in addressbooks with Facebook Lead Ads

Update dotmailer contacts in addressbooks with Facebook Lead Ads

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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