Streamline your data management process with the PostgreSQL + IBM Marketing Cloud integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

Lead management and mobile engagement solutions are two of the main features offered by IBM Marketing Cloud, along with the functionality of email marketing and marketing automation.

IBM Marketing Cloud provides cross-channel experiences for e-mail, mobile and web, uses customer data frequently and keeps its customers updated with analytical insights. These customer data are used to forge strong ties with customers who ultimately translate into increased ROI. In addition, it offers acquisition of leads, lead scoring, email marketing, nutritional marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs such as Microsoft Dynamic CRM and Marketing Solutions. These integrations are used to increase functionality and achieve better results. These add-ups in the original software help customers make strategic decisions and make the software a success.