Streamline your data management process with the PostgreSQL + Localytics integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

Localytics is a mobile engagement platform for mobile and web apps. The Localytics platform is used in over 37,000 apps on over 2.7 billion devices from companies like ESPN, Fox and The New York Times.

Localytics allows companies the information and tools they need to improve their acquisition, engagement and storage efforts for mobile apps.

Localytics uses all the data surrounding users to offer highly targeted and personalized engagement campaigns, including push and in-app messages. Furthermore, Localytics uses performance data to measure and optimize these efforts towards the metrics that companies carry out.