Streamline your data management process with the PostgreSQL + Maximizer CRM integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

Maximizer CRM is a customer relationship management software suitable for businesses of all sizes, which includes sales management tools, a customer service system and marketing automation features. Two different versions of Maximizer CRM are available: an online one, stored in the cloud and accessible through a desktop browser, and an “on-premise” version, installed on your own server.

Maximizer CRM was one of the first modern CRM software. It was launched more than 25 years ago, and it’s now used from both small businesses and large enterprises. It provides an all-in-one solution to manage all the business activities, including lead management, email marketing campaigns and sales.

As many others CRM softwares, Maximizer CRM offers list management and segmentation capabilities, in order to better manage leads, opportunities and customers. Then you can filter and search for specific contacts. Together with the integrated Email Marketing system, you can send the right message to the right audience. Maximizer CRM also provides an advanced tracking feature, collaboration tools and a robust analytics system, which is able to generate detailed insights (real-time consulting is available), reports and forecasts. Thanks to a suite of tools for lead generation, you can easily get data and information you need, in order to optimize your activities and capture qualified leads.