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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Maximizer CRM
Maximizer CRM is a customer relationship management software suitable for businesses of all sizes, which includes sales management tools, a customer service system and marketing automation features. Two different versions of Maximizer CRM are available: an online one, stored in the cloud and accessible through a desktop browser, and an “on-premise” version, installed on your own server.
Benefits of using Maximizer CRM
Maximizer CRM was one of the first modern CRM software. It was launched more than 25 years ago, and it’s now used from both small businesses and large enterprises. It provides an all-in-one solution to manage all the business activities, including lead management, email marketing campaigns and sales.
Why should I use Maximizer CRM
As many others CRM softwares, Maximizer CRM offers list management and segmentation capabilities, in order to better manage leads, opportunities and customers. Then you can filter and search for specific contacts. Together with the integrated Email Marketing system, you can send the right message to the right audience. Maximizer CRM also provides an advanced tracking feature, collaboration tools and a robust analytics system, which is able to generate detailed insights (real-time consulting is available), reports and forecasts. Thanks to a suite of tools for lead generation, you can easily get data and information you need, in order to optimize your activities and capture qualified leads.
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