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What is PostgreSQL
PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.
Benefits of using PostgreSQL
An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.
Why should I use PostgreSQL
PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes
What is Retention Science
Retention Science Inc. operates an automated SaaS marketing platform that allows users to profile and predict customer behavior and send the right message at the right time.
Benefits of using Retention Science
It focuses on retention marketing. The company enables clients to profile and predict customer behavior by analyzing behavioral, transactional, and demographic data; and keep their customers engaged and purchasing by delivering relevant and timely messaging.
Why should I use Retention Science
Retention Science also enables clients to build customer advocacy by understanding and delivering what their customers want; send targeted multi-channel marketing campaigns via email, onsite displays, mobiles, points of purchase, call centers, and other channels to relevant, engaging, and convertible customers; and deliver targeted incentives relevant to customers based on their behavior, loyalty, and likelihood to purchase.