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What is Facebook Lead Ads
Facebook Lead Ads are a type of ads specifically designed to collect leads. Facebook Lead Ads are so much more than just a form because this kind of advertisement can help you drive objectives from the top of the funnel, such as Brand Awareness and Reach, to customer acquisition.
Benefits of using Facebook Lead Ads
A significant benefit that characterizes Facebook Lead Ads is the simplicity of the lead generation process, compared to traditional ads that direct to the landing pages of the website. When users click on a Facebook Lead Ads, immediately display a registration form to insert their data, without leaving the social network, moreover, all registration forms are pre-filled automatically.
Why should I use Facebook Lead Ads
The innovative aspect of the pre-filled forms and the simplicity of the announcements are two important Facebook Lead Ads' features. Also, keep in mind that Facebook Lead Ads are optimized for mobile browsing and allow advertisers to collect leads from smartphones and tablets easily. Moreover, user data is automatically added by Facebook, which takes them from their profiles.
What is Retention Science
Retention Science Inc. operates an automated SaaS marketing platform that allows users to profile and predict customer behavior and send the right message at the right time.
Benefits of using Retention Science
It focuses on retention marketing. The company enables clients to profile and predict customer behavior by analyzing behavioral, transactional, and demographic data; and keep their customers engaged and purchasing by delivering relevant and timely messaging.
Why should I use Retention Science
Retention Science also enables clients to build customer advocacy by understanding and delivering what their customers want; send targeted multi-channel marketing campaigns via email, onsite displays, mobiles, points of purchase, call centers, and other channels to relevant, engaging, and convertible customers; and deliver targeted incentives relevant to customers based on their behavior, loyalty, and likelihood to purchase.