Streamline your data management process with the PostgreSQL + TREsensa integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

TreSensa is a mobile marketing company that leverages HTML5 games "touches and plays" to connect brands and gaming studios to their target audience.

Thanks to a unique combination of proprietary creative technology, big data, and on-demand distribution, TreSensa exploited the science of consumer behavior and gave birth to the art of advertising on mobile devices.

TreSensa combines the visual, sound and tactile aspects of mobile devices with the dynamics of challenge and reward of gamification to capture time and focus attention on a large scale. TreSensa uses that time and that attention to convey a brand message and guide a particular action of the consumer, converting the user involved into a consumer.