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What is Prospect.io
Prospect.io offers an eponymous sales development and prospecting automation tool that’s trusted by thousands of firms to collect prospect information, help manage prospecting outreach and follow-up, and track prospect engagement with your email or web-based content.
Benefits of using Prospect.io
A combination of web application and browser extension, Prospect.io allows sales development representatives and other users to “clip” contact information from across the web and build custom, targeted lead lists. Then, you can filter and sort the list according to a number of variables, and create personalized drip campaigns that will help to engage prospects in a variety of buying stages.
Why should I use Prospect.io
Furthermore, the Prospect.io platform enables robust tracking of engagement with your content; see when a prospect has opened your email, clicked on a link, and/or visited your site to view content, helping ensure you know the proper time and place to connect.
What is Mixpanel
MixPanel is a leading product analysis, that lets you track how people behave in your mobile or web application.
Benefits of using Mixpanel
MixPanel enables you to discover how people use your application. By doing so, you can get the most relevant data you need to improve your app’s performance with mobile & web analytics. Measure engagement. With MixPanel you can measure the user’s engagement with your app, by tracking time spent on it and actions people take.
Why should I use Mixpanel
Mix Panel tools let you understand every user's journey. Advanced stats will give you an overview of the strengths and weaknesses of your app, in order to decide your next improvement to grow your business. Increase customers’ retention Mix Panel allows you to increase retention and get customers come back to by using email and push notifications. Moreover, with MixPanel you can track sources of web traffic, measure events and page views.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%