Streamline your data management process with the Prospect.io + RealMagnet acquired by Higher Logic integration

Prospect.io offers an eponymous sales development and prospecting automation tool that’s trusted by thousands of firms to collect prospect information, help manage prospecting outreach and follow-up, and track prospect engagement with your email or web-based content.

A combination of web application and browser extension, Prospect.io allows sales development representatives and other users to “clip” contact information from across the web and build custom, targeted lead lists. Then, you can filter and sort the list according to a number of variables, and create personalized drip campaigns that will help to engage prospects in a variety of buying stages.

Furthermore, the Prospect.io platform enables robust tracking of engagement with your content; see when a prospect has opened your email, clicked on a link, and/or visited your site to view content, helping ensure you know the proper time and place to connect.

RealMagnet is an intelligent marketing automation tool designed to help marketers and business owners manage their contacts’ base and measure the effectiveness of their campaigns. Thanks to RealMagnet, you can bring your marketing to the next level and reach your audience on multiple channels, such as email, social media, your blog or website, and much more.

With RealMagnet you’ll be to engage your audience and address them with the most relevant content throughout the entire customer lifecycle. When you run your campaigns, you can access in real-time to actionable insights that show you exactly what can be improve in your marketing, in order to increase your ROI.

RealMagnet made marketing automation simple. You can create your own campaigns starting from scratch, using an intuitive workflow builder, but if you want to save time you just need to use RealMagnets’ workflow templates and run high converting campaigns in minutes.