Streamline your data management process with the ProsperWorks + Google Merchant Center integration

ProsperWorks is a CRM solution for Google Apps and G Suite, that helps you to manage your entire sales pipeline, identify your contacts and opportunities, and get a visual overview on your entire customer base. ProsperWorks includes email marketing, lead scoring and list management systems, automation capabilities and a robust integration with Google Apps, especially Gmail/Inbox.

Thanks to the sync feature with Google Contacts avoid you to update your contacts in ProsperWorks too. Once you’ve updated a contact, ProsperWorks will automatically update the contact information. The integration with Gmail allows you to automatically add new contacts, track your emails (opens and views), keep track of all the recent activities, create and send follow-up directly into your inbox. All messages, logged phone calls, completed task and files are automatically attached to the contact profile.

ProsperWorks also offers an intuitive reporting system called “Custom Report Builder”, so you can easily turn your data in beautiful and professional visual insights. All the data are connected with Google Sheets and can be shared with other members of the team. The automation features help you to save a lot of time. When you send a calendar invite, change the lead status or send out a proposal, ProsperWorks will automate next steps.

Google Merchant Center is the Google platform that allows users to upload the products of a site directly to the Google Search Engine to advertise them. When this happens, users can see the products when they search for the keywords associated with the products and set with the Google Ads program for paid ads.

The Google Merchant Center platform and the Google Ads platform allow you to configure Google Shopping campaigns, the tool with which Google displays product data sheets based on keywords and the economic value attributed by the advertiser to those words.

Google decides when to show ads based on-site and offers to determine which search queries trigger the ads. Google Merchant Center also offers sellers many benefits, such as attracting many more customers and reaching potential buyers who are already looking for that product on Google.