Generate more leads with the Realtor.com + Google Shopping Actions integration

Realtor.com is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey.

Through Realtor.com, real estate business can promote their homes and reach people who are looking for a new home. In fact, the platform allows buyers and sellers connect with each other.

Realtor.com pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. realtor.com® is operated by News Corp subsidiary Move, Inc. under a perpetual license to operate realtor.com from the National Association of REALTORS.

Google Shopping Actions is a program launched by Google that offers online sellers (distributors, retailers, brands) the ability to sell their products more efficiently. Product catalogs are simultaneously available on Google's search platform as standard search results on desktop or mobile devices and soon also on Google Assistant via voice prompt results.

Google Shopping Actions offers online visitors a more vertical shopping experience: they can browse product catalogs, read product information such as availability, colors, prices, delivery terms and make a purchase with a simple tap, as long as they have previously registered the payment information in their Google Play account.

For retailers, Google Shopping Action uses a cost-per-sale (CPS) model instead of the cost-per-click (PPC) or advertising cost (CMP) model.